The #1 Product to Sell On Etsy | How To Sell On Etsy 2023 | Digital Products to Sell Online

About this video

(Summarized from the Arabic caption track.) The creator, who claims over $1.4 million in sales and over $1 million in profit in about seven years on Etsy, argues every shop needs a loss leader: a very low-priced, high-quality, low-effort product sold with only a tiny margin — she gives roughly 50 cents to $1 per sale — to generate daily orders, reviews and search leadership for its keywords, which lifts the ranking of the shop’s main, more profitable products. She says digital products fit this role especially well even for non-digital shops. She illustrates with four shops: a wooden-table shop could add cleaning cloths, scratch removers or coasters, plus a roughly 99-cent one-page digital care guide; a Montessori bed shop selling beds around $600, which she notes already has about 17,000 sales, could add wooden cubes made from bed-frame offcuts and a DIY Montessori bed plan PDF aimed at a different buyer; a print-on-demand shop priced $13 to $27 could put its designs on notebooks, stickers or mugs at near cost and sell the SVG files themselves for under $2, tucked at the back of the shop using sections and custom sort; and a leather diaper-bag shop with all prices over $100 and, she notes, 663 sales could add stroller clips, leather tags and cleaning kits, plus digital hospital-bag and baby-travel checklists and feeding logs. She closes with ten quick digital loss-leader ideas, including one-page checklists, design and SVG files, sewing and craft patterns, color-palette and room-design worksheets, marketing templates, event programs and invitations, and children’s activities.

Key takeaways

• Add a loss leader on purpose: a cheap, high-quality product sold near cost whose real job is daily order volume, reviews and search momentum for the whole shop.
• Digital products make ideal loss leaders even for physical shops, because they need no fulfillment effort and can be priced around $1.
• Match the loss leader to the main niche — a care guide for a furniture shop, a DIY plan for a bed shop, SVG files for a print-on-demand shop, checklists for a baby shop.
• Keep digital loss leaders from confusing core buyers by placing them at the back of the shop with sections, custom sort and separate SEO.
• Simple one-page checklists for packing, moving, meals, routines, chores or goals are the fastest digital loss leader almost any shop can create.

Episode details: published February 1, 2023 · 10:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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