The 3 BEST Digital Product Tips for $25,000/MO... (Guide for Etsy Sellers)

About this video

Dylan Jahraus gives three strategies for building a digital-product Etsy shop toward $25,000 a month, a figure she attributes to a student she previously interviewed who, according to that interview, reached about $25,000 in monthly revenue within six months with 70 to 80 listings, many priced under $20 and even under $10. First, focus on purpose, utility and solutions: every product should solve a pain point, save time, save money, or help the buyer make money — if it does none of those, do not list it. Examples include spreadsheets, trackers, business and household templates, website and social media templates, and editable templates for events. She contrasts this with low-utility items like clip art, wall decor, or a to-do list that simply says ’to-do,’ which anyone could write on a napkin. Second, do not rely only on super low-priced products, because reaching the goal then takes far more listings and time; add a service component to raise average order value, such as done-for-you installation of a website template or a done-for-you resume alongside resume templates, drawing on skills like design, writing, editing, or coaching. Third, build complementary functional products for popular platforms — she names Kajabi, Showit, WordPress, Notion, Google Sheets and Excel — while serving those customers across multiple platforms so the shop is not dependent on one company. As a bonus, she calls Pinterest the best long-term traffic source for digital products, with Facebook secondary, but only if listings are optimized for Pinterest, and she advises against focusing Pinterest effort on seasonal listings that will be disabled.

Key takeaways

• Test every digital product idea against four questions: does it solve a pain point, save time, save money, or help the buyer make money — if none, skip it
• Low-utility products like simple clip art, wall decor, or a basic to-do list lack enough skill or barrier to entry to do well
• Adding a service component, such as done-for-you installation or a done-for-you resume, is presented as a fast way to raise average order value beyond low-priced downloads alone
• Build functional complementary products for growing platforms such as Kajabi, Showit, WordPress, Notion, Google Sheets and Excel, but serve those customers across multiple platforms to avoid dependence on one company
• Use Pinterest as the primary long-term traffic driver for digital products only when listings are optimized for Pinterest, and avoid investing that effort in seasonal listings that will be disabled

Episode details: published September 12, 2024 · 9:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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