The BIG Etsy Shift That Nobody Noticed...

About this video

(Summarized from the Arabic caption track.) The creator contrasts what worked when she started on Etsy in 2016 with what she says is needed in 2025, using her own shop The Gonerose Co as an example. In 2016 she listed a single foam letter J made for her wedding with one photo, a few words and a $75 price; she says that approach would not be found today. To launch now she would start with competitively priced attractor supply products in categories like weddings, babies, nurseries, birthdays and events — items she describes as costing about 30 cents and earning about $1 — sold near cost to build order velocity quickly to 100 or 1,000 sales, which she says lifts a shop’s quality standing and the ranking of its pricier items. Next, she stresses professional brand photography, warning that the first 100 to 500 photos may not be good enough and that product quality alone will not succeed without elevated images. She also urges moving beyond Alibaba, AliExpress and Temu toward special make-up units (SMUs): exclusive, limited products made with a manufacturer, such as her own very pale ballet-pink flower from a Taiwan maker, which she says cost less and creates a barrier competitors cannot copy from a marketplace listing. For print on demand she recommends smaller, sometimes local production partners over the large well-known providers, for greater responsiveness, flexibility and willingness to run small batches.

Key takeaways

• Launch with cheap, high-volume attractor products sold near cost to build sales count and order velocity fast, rather than leading with a single expensive item.
• Treat professional-level brand photography as non-negotiable in 2025, and expect many attempts before images reach the required standard.
• Stop sourcing the same supplies everyone finds on Alibaba, AliExpress or Temu — those suppliers are overexposed and, the creator notes, some steal Etsy photos.
• Create a barrier with SMUs: negotiate an exclusive color, material or limited run with a manufacturer so competitors cannot buy the identical product.
• For print on demand, favor smaller or local production partners over the biggest platforms for faster responses and small-batch flexibility.

Episode details: published November 18, 2024 · 8:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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