The BIGGEST Mistake With Etsy SEO (And How To Rank HIGHER)

About this video

The creator, who claims over a million dollars in profit over almost 9 years on Etsy and teaching thousands of sellers, says the biggest Etsy SEO mistake is writing titles that only describe the item itself — size, color, material, words on it — instead of its purpose or utility. Buyers search for solutions, e.g. a Father’s Day gift, not technical product parameters. She demonstrates rewriting listings across print-on-demand wall art, handmade signs, and digital products to use purpose-driven, overlapping long-tail keywords (occasion, recipient, room, use) and to avoid repeating the same short-tail words like ‘bedroom’ or ‘sign’ so listings do not compete with themselves. She recommends duplicating and repositioning a listing with a completely new set of long-tail keywords to capture different searches. A bonus tip is word order: customers search general-then-specific (e.g. ‘digital planner neutral’, ‘monthly budget spreadsheet Google Sheets’), not specific-then-general. She notes titles are only about 10% of SEO and says results from the change typically appear in stats in about 3 to 4 weeks.

Key takeaways

• Write titles for purpose and utility — occasion, recipient, room and use — not just size, color, material or the words printed on the item
• Build titles from overlapping long-tail keywords and avoid repeating the same short-tail keyword many times, which makes a listing compete with itself
• Duplicate a proven product and reposition the copy with an entirely new set of long-tail keywords to reach different searches
• Put the general noun first and specifics after it, matching how buyers type, e.g. ‘digital planner neutral’ rather than ’neutral digital planner’
• Expect the traffic effect of an SEO rewrite to show in shop stats in roughly 3 to 4 weeks, and remember titles are only about 10% of SEO

Episode details: published May 8, 2025 · 13:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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