The FASTEST Way to Get 1,000 Listings on Etsy 💰 (You're Doing It WRONG)

About this video

Dylan Jahraus argues sellers should 10x listings not by inventing hundreds of new ideas but by repackaging proven winners. She says she made over a million dollars in profit in 6 and 1/2 years on Etsy, per her claim, and now teaches sellers. The biggest rookie mistake is duplicating a design with no proof of concept across many products or mockups, hoping volume will make it sell. She gives an example shop that copied similar mug and t-shirt sayings and portraits into 458 listings with only eight sales, plus sellers replicating one dog breed design across 50 breeds and 10 product types with no sales. The three-step fix is: 1) verify product market fit, 2) expand winners with variations, and 3) reposition those variations for different customers and long-tail keywords. To verify fit, test a variety of styles, aesthetics and product types quickly to fail fast within a few weeks — for resin, testing keychains, badge reels, letters, cutting boards and coasters in bright, glittery, matte neutral, sophisticated and whimsical styles. If nothing gets traction, stay in testing. If resin letters take off, create variations with different fonts, sizes, individual letters versus name sets, and adult, baby, boy and girl themes. Then reposition the same letters as baby name signs, nursery shelf decor, baby shower decor, name reveal and first birthday photo props, newborn shoot props, pregnancy announcement ideas, last name wedding decor, sweetheart table decor, mantle decor, office desk decor, kids nightlight, stocking stuffer, birthday favor and teen girl gift.

Key takeaways

• Verify product market fit before duplicating: test varied styles, aesthetics and product types and fail fast within a few weeks
• Do not scale unproven designs — the example shop reached 458 listings with only eight sales by copying the same unvalidated mug, shirt and portrait concepts
• Only expand winners with variations: new sizes, colorways, shapes, quantities, fonts and themes based on what already got interest
• Reposition one proven product for many audiences and uses via long-tail keywords, e.g. resin letters as baby name signs, wedding decor, photo props and gifts
• Flooding a shop with variations of a disliked design hurts conversion because it multiplies listings people do not want

Episode details: published December 18, 2023 · 8:01 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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