The TOP 3 Etsy Customers To Sell To in 2025 ($8,333/mo)

About this video

Dylan Jahraus names the three Etsy customer types she says sellers should target in 2025. First, ‘buyers for boomers’: not boomers themselves, but their millennial children and loved ones buying gifts for aging parents. Branding must appeal to the millennial buyer — quality, simplicity, something more special and practical than a generic VistaPrint or Shutterfly photo gift — while reflecting how the aging recipient spends time and money. Second, ‘heirloom quality minimalist gift givers’: customers who buy one personalized, high-quality, lasting piece for everyone they know rather than boxes of trinkets. She says this segment’s average order value is around $100–$120 with listings mostly priced $80–$500, and points to ceramics and pottery, custom leather, glass, silver and metals, quality wood, and especially customizable embroidery (which she calls undersupplied) as fitting categories; she advises against mass-market print-on-demand providers and digital products for this shop, favoring handmade or local production partners. Third, the ‘collection-obsessed FOMO limited edition shopper’: pop-culture-aware buyers who chase newness and limited editions (like limited Stanley cups). This suits print-on-demand and mixed shops: release themed collections (at least one drop per month), merchandise the shop like Nordstrom with mini-collections, and use the drop model to create scarcity and improve sell-through on physical inventory. Revenue figures cited — students reaching over $30,000/month in ceramics, $435,000 in a first year with custom leather, and 90% of her over-$50,000/month sellers fitting one of these three categories — are the creator’s claims about her own students. The ‘$8,333/mo’ figure appears only in the video’s title framing and is not stated in the transcript.

Key takeaways

• ‘Buyers for boomers’ are millennials buying for aging parents — brand for the younger buyer’s taste (quality, simplicity, practicality), not the recipient’s.
• Heirloom-quality minimalist gift givers spend around $100–$120 per order on one personalized, lasting piece; ceramics, leather, glass, metal, wood, and custom embroidery fit this segment.
• For the heirloom segment, avoid mass-market print-on-demand and digital products; use handmade items or local production partners for real customization and fast turnaround.
• Collection-obsessed FOMO shoppers respond to monthly themed drops and limited-edition scarcity, which also improves sell-through on physical inventory.
• Merchandise a mixed shop like Nordstrom — one storefront containing many small collections — to surface under a wide variety of searches and raise lifetime value.

Episode details: published February 6, 2025 · 8:22 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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