The TOP Digital Products to Get RICH on Etsy in 2025 | Etsy Q+A

About this video

In this Q&A, Dylan Jahraus answers common Etsy seller questions. She argues sellers should choose customers, not niches, and can carry multiple product types if customers share an aesthetic and consistent spending habits; a separate test shop is discouraged because traction does not transfer. On listings, she says count depends on sales velocity - some shops do well with few listings, but most beginners need more - and non-selling listings that have already renewed should be killed and restarted, while deactivated listings with strong sales history should be revived. For Q4 digital products she suggests practical year-end/business items, giftable bundles such as a full-shop bundle, and customizable calendars and planners. The digital products she says sell best in her program have utility - helping buyers save time or make money - from website templates to low-priced spreadsheets, with clip art succeeding mainly at very high listing volume sold B2B. She also advises using variation menus and the personalization box instead of separate add-on listings, delaying an email list until the customer is clear, and continuing to drive external traffic despite lower conversion rates.

Key takeaways

• Choose customers over niches: multiple product types can coexist if the buyers share an aesthetic and stable spending habits
• Best-performing digital products, per the creator, have clear utility to save time or make money; clip art needs thousands of listings and B2B volume to work the same way
• For Q4 digital shops, lean into practical year-end items, gift-packaged full-shop bundles, and customizable calendars and planners
• Use variation dropdowns and the personalization box for customization before creating a separate add-on listing most mobile shoppers will never find
• Judge listing count by velocity: keep adding and testing until traction, and kill or restart listings with no sales after a renewal cycle

Episode details: published October 19, 2023 · 16:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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