These 5 Etsy HACKS Will Transform Your Shop... (Thank Me Later)

About this video

(Summarized from the Arabic caption track.) Dylan Jahraus shares five lessons from a podcast conversation with another entrepreneur whom she says started on Kickstarter, made $2 million in her first year and eventually over $45 million in sales in her product category — figures presented as the creator’s account. Jahraus introduces herself as an Etsy seller of eight years who claims over $1 million in profit on the platform, also selling on Amazon and Shopify, with corporate e-commerce experience at Zappos and Zulily and a company of about 25 employees training thousands of Etsy sellers. First, stop adding value that does not add value: Kickstarter backers did not want logo t-shirts or hats, which only complicate fulfillment, and on Etsy extras buyers do not notice until after delivery do not affect the purchase decision. Complex offers such as buy-three discounts are hard to explain clearly enough to lift conversion; instead test the extra as a listing variation, e.g. notebook alone, notebook with pen, or notebook with tote for a small upcharge, and remove any feature the customer neither knows about nor cares about. Second, always focus on solving a problem with the product: the guest, who has ADHD, created a journal specifically for people with ADHD to manage their lives, rather than a generic open-ended journal. Third, do not enter a business partnership out of insecurity; pay for knowledge and skills instead of giving up equity, which is cheap early but costly later as partnerships rarely last. Fourth, tier products: A-tier popular, evergreen products (which she says may provide about 80% of revenue) belong on Amazon for search and conversion, while B- and C-tier limited editions and colors belong on your own website, where limited quantities drive return visits and low search volume matters less. Finally, have all employees sign non-compete and non-disclosure agreements, suggesting a Rocket Lawyer free-trial template; Jahraus recounts sharing supplier information with a friend over lunch after passing $10,000 a month, after which the friend opened an Etsy shop selling exactly the same products and copied her shop.

Key takeaways

• Remove extras buyers do not notice before purchase: they do not affect conversion; test a valued extra instead as a paid variation such as notebook alone versus notebook with pen or tote
• Make the product solve a specific problem — the guest’s example was a journal designed for people with ADHD to manage their lives, not a generic journal
• Do not trade equity for help out of insecurity: buy knowledge and skills instead, because early equity becomes expensive later and partnerships rarely last, per the creator
• Use an A/B/C tier system when expanding channels: A-tier evergreen bestsellers on Amazon, limited B/C editions and colors on your own website to drive return visits
• Require employees to sign non-compete and non-disclosure agreements and keep supplier details private; the creator recounts a friend copying her shop exactly after she shared supplier information

Episode details: published July 22, 2024 · 7:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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