These are the BEST Etsy Strategies in 2025 | Q+A

About this video

A Q&A answering Instagram and free Facebook group questions about print-on-demand products and starting on Etsy in 2024. Dylan Jahraus says she is an Etsy seller of seven years with over 10 years in e-commerce and a company of about 25 people with 11 coaches. She argues sellers are thinking backwards if they ask which digital or print-on-demand product to choose first — start with who to sell to, then what they want. She says not to start a blog or email marketing until after consistent traction and only if you can give sustained value, not to prioritize Facebook Marketplace for print-on-demand, and never to use vacation mode, claiming she did not use it even when she had her two babies because a workaround protects momentum. Answers also cover: titles for kids’ crafts should reflect age group and the purpose parents search for, such as an at-home spring break or airplane travel activity; sticker SEO should consider where the sticker goes; starting with one listing is fine and 3-5 listings with different SEO is a good goal; and, as her claim, power listings can drive over $100,000 on a single listing with conversion sometimes under 1%. She prefers organic traffic over Etsy Ads for ROI, warns against Klaviyo in favor of options like Mailchimp to start, and stresses consistency and hourly-wage pricing for custom work.

Key takeaways

• Choose the customer first in 2024, then decide which digital or print-on-demand products that customer wants
• Do not wait for a full shop to launch: publish one listing, then aim for 3-5 listings with different SEO
• Never put a shop in vacation mode, according to Jahraus; use a workaround to protect momentum
• Do not obsess over conversion rate or training customers with sales if you lack a strong foundation and repeat buyers
• For custom digital work, template the base and price from your target hourly wage so custom requests are worth the time

Episode details: published March 18, 2024 · 16:08 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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