These are THE SECRETS to million dollar businesses

About this video

Dylan Jahraus compares her two businesses, claiming her first seven-figure business (Etsy) took six years while her second (her coaching business) took six months. She claims over $1.5 million in revenue and over $1 million in profit on Etsy over seven years, a background at Zappos and Zulily managing portfolios she says were over $100 million, and that she now teaches over 1,400 Etsy sellers. Her original goal was $100,000 a year by age 30 to replace a full-time salary. She says the Etsy shop grew slowly because she was the constraint: she kept control, feared hiring because sales might not support employees, and focused on high dollar-per-hour work — $100+/hour items, $600+ products, about four a day — which she says capped her around $360,000-$400,000 a year. For the coaching business she says she hired early, now has close to 20 people and believes she needs about 30, using a recruiting agency. She also credits paying for a course from an expert to learn the coaching/course business, picking a few trusted sources and staying consistent, then implementing at maximum effort (e.g. taking a post-once-a-day suggestion to 10x). She frames money differently now: from negotiating flower costs from 40 cents toward 33 cents to sell at $2.99 and saving for financial freedom, to an abundance/ROI view where spending — her example is paying a recruiter $15,000 — buys back time and scalability. Strong ‘why’ motivations (family/baby for Etsy; health and impact for coaching) underpin both.

Key takeaways

• Do not become the constraint: holding all production/control yourself capped growth until the owner focused only on high dollar-per-hour tasks
• Hire infrastructure early — she says the second business grew faster because people were put in place before growth demanded it
• Pay an expert/course to shortcut years of trial and error, but pick few sources, stay consistent, and do not follow conflicting advice from everyone
• Implementation separates results: taking the same course as others only worked because she says she executed at 10x effort and trusted the process
• Shift money mindset from cutting unit costs to deploying cash for ROI — e.g. her $15,000 recruiter example to buy back time and scale

Episode details: published October 1, 2023 · 12:25 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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