These Are the TOP Etsy Questions on Google... (What I FOUND)

About this video

Dylan Jahraus answers the top 20 searched Etsy questions. On starting, she says start with the customer, not the product: serve people with higher discretionary income and expensive hobbies who keep spending in up and down economies, across many areas of their life, rather than picking a product and hoping someone wants it. For photos, stop using Amazon-style white backgrounds and use Anthropologie-style solid colors and shadowing. Titles are only about 10% of SEO; function matters over appearance. On pricing, new shops cannot charge 25% more than a market leader; get to 1,000 orders as fast as possible first, then pull pricing levers. For shipping, select USPS Ground in advanced settings instead of the Priority default, saying about 10% of customers upgrade and pay full price. Spend 20 minutes maximum in Canva on a banner/logo and make what you sell obvious. Build free organic traffic first - Facebook, Pinterest, Instagram, TikTok, YouTube, blogging, email - and do not start with ads; if using ads, she prefers Facebook ads over Etsy ads, boosting, or Pinterest ads, and says only about 5% of her students touch ads. Target at least a 25% review rate through a premium Four Seasons- or Chick-fil-A-level experience, with fast, frequent customer-service responses. She recommends no refunds, no returns, no exchanges; using all 10 listing photos plus video and a mobile-optimized description to raise conversion; and focusing stats on traffic and listing SEO. Long, flowery ChatGPT descriptions kill conversion. Document disputes only in Etsy messages and fill out policies for Seller Protection. Do not copy trends already popular on Etsy; bring trends in from outside. She also covers Quick Edit bulk updates (percentage prices, quantities, personalization, shipping profiles, sections, tags, find-and-replace), setting deposits to daily, and taxes: Etsy collects and remits sales tax for you, but sellers should still handle quarterly sales and use tax where required, talk to a CPA, and consider S-corp status once a shop is over six figures.

Key takeaways

• Start with a higher-spending customer to serve, not with a product or niche
• Titles are only about 10% of SEO; relevance and value proposition drive search results
• Get to 1,000 orders first before trying to raise prices above market leaders
• Build free organic traffic before ads, and keep everything in Etsy messages for disputes
• Find trends outside Etsy instead of copying listings already selling on Etsy

Episode details: published July 4, 2024 · 14:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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