This 1 Etsy Listing Makes $20,000...

About this video

(Summarized from the Arabic caption track.) Dylan Jahraus explains her ‘Power Listings’ concept: listings intentionally built from the start to earn at least $20,000 in revenue over their lifetime, not found via software claiming to spot $20,000 listings. She claims this strategy helped scale her own business to over $1.7 million in revenue on Etsy with dozens of Power Listings in her shop, and says sellers should either build a new listing or apply the five keys to an existing one. First, sell to a higher-income customer with ongoing spending habits whose spending has not changed with inflation, considering why they come to Etsy, who they shop for, and their expensive hobbies. Second, maximize average order value by giving enough desirable variety inside one listing — font, size, quantity, bundle, material and quality options — using two price-affecting variation sets and the personalization text box for options that do not affect price, plus selective upsells such as plated vs. unplated or rush vs. standard production, without causing analysis paralysis; she notes she teaches 12 in-listing upsell methods to students. Third, photos and SEO should serve many customers and uses — e.g., showing an item at a baby shower, wedding, nursery, mantel and office — using overlapping long-tail keywords in a single listing rather than separate listings or keyword stuffing. Fourth, the product must have year-after-year longevity, not be highly seasonal or a fast fad, so Pinterest can work for it long-term, refreshed only with new colors and patterns. Fifth, strengthen the value proposition as seen in the thumbnail photo and price versus competitors. She illustrates with woven and fleece blankets in many sizes for a print-on-demand shop, a large tiered bundle for a digital moms’ shop, and size/framing options for handmade zip-code signs, and warns to expect four to five attempts for each Power Listing that succeeds.

Key takeaways

• Build Power Listings from scratch toward a $20,000 lifetime revenue goal — do not rely on software that claims to find such listings
• Target a higher-income customer with durable spending habits; without a profitable customer, a listing is unlikely to snowball over time
• Raise average order value inside the listing with desirable variations, bundles and selective upsells, using the personalization box for non-price options
• Use photos and overlapping long-tail SEO to make one listing appear for many customers, occasions and settings instead of splitting them into separate listings
• Choose evergreen, non-seasonal products that can sell year after year and expect multiple attempts — about four to five tries per successful Power Listing, per the creator

Episode details: published August 12, 2024 · 8:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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