This Etsy Product BLEW UP My Shop (We Quit Our Jobs)

About this video

Dylan Jahraus interviews students Jessica and Eduardo, a married couple from Mexico who previously owned restaurants and now sell consumable loose-leaf tea blends on Etsy. Jessica says restaurant stress and new motherhood made her physically sick — she describes her heart reaching up to 240 beats per minute — so they sold the restaurant, and she studied natural healing from India and herb blending rooted in her Mexican upbringing, where her grandmother gave chamomile tea for a stomach ache. They stress blends must be both functional and delicious, using herbs, flowers, spices and fruit. Their biggest Etsy challenge is communicating taste and smell online; they address it with strong visual imagery, transparent wording and descriptions, professional clean-looking packaging rather than informal bags, giving free samples with every purchase and offering sample packs, drawing on earlier farmers market tastings. They say they had been on Etsy about a year, started coaching less than a year ago when they were about to give up, and then changed photos, descriptions, SEO and product selection. Following Dylan’s suggestion they added a tea sampler gift box (they already sold loose leaf and tea bags) plus accessories like strainers; Jessica says the sampler became their biggest seller and in December they could not keep up. Their repeated advice is ‘don’t give up because your competition will,’ but Eduardo emphasizes perseverance only works with the right direction — wrong photos, SEO and products will not improve with time. They discuss immigrant challenges including language, permits and taxes for manufacturing food, and plans to grow e-commerce first while also putting blends into brick-and-mortar stores, hiring employees, and creating free education on herbology. A closing testimonial in the transcript claims $696 the month before the program and $4,149 from 133 orders the first month after joining.

Key takeaways

• For consumables, sell trust visually: professional, clean packaging, transparent descriptions, and familiar ingredients help buyers imagine taste and smell they cannot sample online
• Lower the trial barrier: include free samples with every purchase and offer a sampler pack so new customers can try multiple blends at once
• Expand beyond the core product on coach/evidence-led advice: adding a tea sampler gift box and accessories like strainers created, by their account, their biggest seller
• Perseverance needs correct inputs: ‘don’t give up’ only worked after they fixed photos, descriptions, SEO and product selection
• Use e-commerce for reach beyond a local footprint: the couple is prioritizing online growth while preparing blends for brick-and-mortar stores

Episode details: published May 6, 2024 · 14:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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