This is the #1 STRATEGY for How I Built My $1.3M Etsy Shop | How to Make Money On Etsy 2023

About this video

[Arabic-track provenance: this transcript was delivered in Arabic; summarized faithfully in English.] The creator argues the #1 secret to Etsy success is not SEO, photos or the product itself, but starting immediately — done is better than perfect. She introduces herself as Dylan Jahraus, claiming 6.5 years selling on Etsy, $1.3 million in revenue on Etsy, plus selling on Amazon and Shopify, with prior large-scale e-commerce experience at Zappos and Zulily. She says every day spent waiting costs money, and Etsy rewards small sellers who move fast, test ideas and pivot using Etsy’s paid traffic. Instead of spending months on a perfect product idea, list what you have already made or materials on hand. Instead of waiting for perfect photos, a DSLR, lighting box from Amazon or Photoshop skills, publish now — the first photos will be revised over the next 12 months and will not look like the photos after $1 million in sales; she says she still launches and continuously edits listings to improve average order value and conversion. Do not wait until a handmade skill is perfected if the product is safe. As an example, she claims her $1.3 million shop started with one product: a photo of something she made for her wedding from toothpicks and foam, about 90 cm tall, which she listed at 48 cm; someone bought it and she figured out how to make and ship it afterward — a ‘say yes, figure it out later’ mindset. She claims this approach produced $134,000 in year one, $143,000 in year two, $245,000 in year three and $360,000 in year four. Listings are framed as surveys that teach what customers like on product, price and color. The video ends with an offer of a free 30-minute coaching call for the next student enrolling in her multi-six-figure Etsy Blueprint program.

Key takeaways

• Start immediately: done beats perfect — thinking is no substitute for action, and waiting loses money, data and lessons
• Test fast with what you have: list products you have already made or materials on hand instead of spending months inventing the perfect idea
• Do not delay for perfect photos or skills — publish with current photos and improve listings continuously over time based on results
• Treat every listing as a survey to learn customer preferences on product, pricing and colors, then adjust
• Adopt a say-yes-then-figure-it-out mindset, as in the creator’s claimed wedding-product first sale where she worked out making and shipping after the purchase

Episode details: published October 20, 2022 · 7:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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