THIS is why you need a Laser Engraver for SELLING on Etsy...

About this video

Jahraus promotes personalized laser-engraved products as an easy, high-margin Etsy category, recommending sellers start with their own laser rather than print-on-demand laser products. The video features student Ronnie, who, per the video, won a laser giveaway sponsored by xTool and is adding laser products to her print-on-demand and digital shop. Ronnie demonstrates engraving the lid of a glass can tumbler — a lower-cost way into drinkware without a rotary attachment or risking an expensive cup — framing the design, selecting a material setting, running two passes, and photographing the result in natural light with the background blurred so the engraving is the focus; Jahraus notes custom lids alone could be a separate add-on listing. On choosing a laser, match it to materials: some lasers cut only certain acrylic colors, metal needs the right attachments, and thicker materials need enough power. She describes the xTool F1 as portable with a diode laser for materials including paper, glass, cardboard, cork, acrylic, wood, leather, rubber, and rock, and an infrared laser for metals and other materials including silver, aluminum, titanium, brass, gold, stainless steel, and iron, plus a built-in fan so it can be used indoors. For SEO, do not rely on the word ’laser’; use ’engraved’ and words like ‘keepsake’ in SEO, and specify in the description that it is laser engraved for a long-lasting design, not vinyl, paint, or sublimation. For custom returns, she advises a shop policy stating no returns or exchanges due to the handmade nature and that orders are no longer cancelable after 6 hours because production is underway. On copying, she says designs are hard to protect, image copying can be shut down, but inspiration is hard to control, so focus on leading with new products. Ronnie’s stated challenge is item size and shape, requiring creative design or repositioning. Jahraus claims laser students are typically the fastest growing in her program, citing claims of $100,000 months and growth from 50 to 5,000 sales within 5 months; a closing testimonial claims revenue rising from about $1,500-$2,000 a month to $4,200 before month-end after about 4 weeks in the program.

Key takeaways

• Personalize ready-made blanks with your own laser to raise value and average order value without stocking many craft supplies
• Engraving a glass can tumbler’s lid is a low-cost entry to drinkware without a rotary attachment or risking an expensive cup
• Choose a laser by the materials you will cut or engrave, including acrylic color limits, metal attachments, and power for thickness
• Use ’engraved’ and ‘keepsake’ in SEO rather than ’laser’, and state in the description that the design is laser engraved, not vinyl, paint, or sublimation
• Protect custom work with a written policy: no returns or exchanges for handmade personalization and no cancellations after 6 hours

Episode details: published September 9, 2024 · 10:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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