THIS is why you're feeling stuck on Etsy...

About this video

Dylan Jahraus, who says she has 13 years in e-commerce and 8 years on Etsy, gives four reasons shops plateau under $10,000 months. First, relying on what worked 2 years ago: she says many sellers saw growth until about 2020 to 2022, then stalled because their best sellers, SEO and traffic methods stayed dated — she shows shops with $185,000, $173,000 and 171,000 in sales whose velocity and recent favorites had tanked. Second, missing loss leaders: lower-price, lower-margin listings that do not lose money but drive order count, reviews and ranking for the rest of the shop. Third, having no sales plan or monthly forecast, which she compares to driving without directions and which makes inventory ordering unpredictable. Fourth, ignoring lifetime value (LTV): instead of constantly chasing new eyeballs, ask how to serve existing customers for 4 to 7 years. She contrasts a baby hair-accessories shop serving customers for about a year with a body-care shop selling serums, oils, body butters, balm, lip products, scrubs and soaps as repeat purchases.

Key takeaways

• Audit what drove 80% of revenue 2-4 years ago; if those same products, SEO and traffic methods still dominate, expect sales to decline
• Add loss leaders — lower-price, lower-margin listings that do not lose money — to raise daily order count, reviews and ranking for other listings
• Build a sales plan with monthly forecasting instead of running the shop without directions, especially for inventory decisions
• Raise lifetime value by asking what else your best customers buy, who they shop for, and what hobbies and complementary needs they have
• Reframe the customer for longevity: serve a mom, grandma or gift-giving friend for 4 to 7 years rather than a narrow baby-girl niche for about a year

Episode details: published August 15, 2024 · 8:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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