This NEW Etsy Feature Could Be LOSING You Sales

About this video

Jahraus warns that Etsy’s new third variation that impacts price, following five new personalization / custom-option fields introduced a few months earlier, could hurt bestseller listings by adding decision friction. She says she and others watched conversion rates fall when sellers added all the extra choices, because buying required much more effort and thinking. Using her own sold flower wall listing — top price $540 before add-ons — as the good example, she shows it asked for only a few main decisions (framed or unframed, three sizes, font, colour scheme and name), offered photo proofs and painting as post-purchase message add-ons, and promised ‘We’ll message you within 24 hours of ordering to confirm all details.’ She then demos a copy with a third price-impacting variation (primary flower type) plus priced text-box options including $40 to add a name and $20 for a photo proof, noting only text-box custom options can trigger a price increase while dropdowns cannot, that variations cannot be photo-linked for a checked add-on, and that pricing the combinations becomes exhausting. She advises not adding five times the decision points to a selling listing, and for new sellers to start simple with the fewest options possible.

Key takeaways

• She says adding Etsy’s extra personalization choices lowered conversion because customers had to make many more decisions before buying
• Only text-box custom-option fields can trigger a price increase; dropdown custom options cannot impact price, she stresses
• Her example listing kept decisions minimal and handled add-ons like photo proofs after purchase, with a promise to confirm all details within 24 hours
• A third price-impacting variation forces pricing across thousands of combinations and creates unanswerable questions, e.g. what each flower mix looks like
• She says even sellers making over half a million dollars on Etsy typically launch new listings with the fewest options possible, sometimes just one easy choice like a name

Episode details: published September 10, 2026 · 6:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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