This SIMPLE Product Makes Him $28,976/Mo on Etsy (Sell This NOW)

About this video

In this podcast interview, Dylan Jahraus introduces her student Eric Soto (spelled ‘SoDo’ in the transcript), 24, from Minnesota, who sells engraved men’s leather wallets through his Etsy shop Premium Engrave. Note: the $28,976/mo figure in the title is title framing only and is not stated in the transcript. Eric recounts working a warehouse job, being banned while trying to create an Amazon FBA account, and losing/breaking even on a Shopify electric-toothbrush store reliant on ads before finding Etsy in early 2022 via a coworker. He chose engravable men’s wallets and bought a cheap $500 engraver. Dylan and Eric claim he made $438,000 in his first full year and about $700,000 in total revenue, had a month over $80,000 in his first Q4, and now does over $20,000 a month — Eric estimates about $15,000 profit working roughly 3 hours a day outside Q4, at what he states is a 60-70% margin (all figures are the speakers’ claims in the interview). He says just five listings generated at least $400,000 of that. His stated tactics are minimal: putting listings on sale, and relentless customer service — personally messaging every customer through fulfillment and delivery — which he credits for five-star reviews that drive further purchases. He works with his fiancee packing while he engraves on two xTool machines (10W and 20W), worked seven days a week and handled 100+ orders a day in Q4, regrets not hiring and having to pause the shop, and says they bought their dream home three weeks earlier. His advice is persistence and not getting fixed on one product idea.

Key takeaways

• Eric’s model, per the interview, is one simple personalized product type — engraved men’s leather wallets — not a large catalog.
• He credits customer service and five-star reviews, including a personal message to every customer, as the main driver of traction.
• He says only about five ‘power listings’ produced at least $400,000, and that keeping listings on sale was his other main tactic.
• Scaling pain is real: Q4 meant 7-day weeks, 100+ orders/day on two engravers, and lost sales from pausing the shop because he had not hired.
• His background included failed Amazon FBA and Shopify attempts; his advice is to keep trying different products rather than quitting or fixating on one idea.

Episode details: published May 30, 2024 · 11:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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