Top 1% Etsy Seller Traits (8 Things to Do)

About this video

Dylan Jahraus shares eight traits she observed during a two-day workshop with about 20 multi-million-dollar business owners, applied to Etsy. She claims she has sold over $1.5 million in revenue on Etsy (over $1 million in profit), with Etsy alone doing about $370,000 last year at over 70% margins, as part of a larger umbrella of businesses. The traits: (1) You do not need to be a genius — owners rated their own marketing 2-3/10; the first $100,000 is harder than the first $1 million because you wear all hats and must learn prioritization. (2) Be succinct and concise — explain your business in 30 seconds (who you serve, problem, how you make money) and condense listings/descriptions; premium customers value time over money and will not sift through fluff. (3) Tolerate discomfort longer than others, with grit and relentless optimization rather than complacency. (4) Keep investing in learning and surround yourself with people with different experience. (5) Understand opportunity cost — weigh what you lose by NOT trying, not just by trying. (6) Prioritize high-leverage activities; in a case exercise owners could pick the five things, in order, to grow a business. (7) Get out of the way — hire strategically, know your next 2-3 hires, and offload low dollar-per-hour tasks so you are not the bottleneck. (8) Move fast — test, fail fast, and implement the same day rather than overthinking. She closes by urging sellers to join a like-minded community and promoting her Multi-Six Figure Etsy Blueprint program.

Key takeaways

• You do not need everything dialed to 9-10/10 to reach $1 million; learning what to prioritize is the key skill behind the harder first $100,000.
• Be succinct in business explanations and Etsy descriptions: premium customers value time over money and skip lengthy, fluffy copy.
• Weigh opportunity cost both ways — what you could miss by not trying something, not only what you could lose by trying it.
• Know your next 2-3 hires and offload low dollar-per-hour tasks so the owner is not the bottleneck to scaling.
• Move fast and implement the same day: the sooner you test, the sooner you learn; action trumps overthinking.

Episode details: published May 1, 2023 · 14:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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