Top 10 SUMMER Product Ideas to Sell On Etsy | What to Sell On Etsy

About this video

Dylan Jahraus pushes back on the idea that summer is automatically slow on Etsy, saying her own best quarters are Q2 and Q3 and that results hinge on what you sell and who you sell to. She gives 10 product ideas for scaling summer revenue, emphasizing utility and needs over frivolous items. First, educational tools and activity kits for kids, including printable activities and road trip or car game kits parents prefer to screen time. Second, start prepping back-to-school lines early for parents and teachers — backpacks, lunchboxes, teacher gifts, classroom decor, personalized labels and water bottles — noting these are often repeat purchases once or twice a year and personalization is key. Third, bachelorette and bridal party group shirts for print-on-demand, listed early in spring rather than waiting until July, extended to groomsmen and to sunglasses, hats, bracelets and robes to raise average order value. Fourth, personalized family shirts for trips and reunions — lake, cruise, camping, family tree, last-name and class reunion shirts. Fifth and sixth, wedding decor, gifts and preparation items, plus wedding gifts built around a $50 to $200 gift price point; she suggests aiming for at least 40% gross margin, e.g., $20 profit on a $50 item, and backing into allowable cost, noting gift items can get a second wind in Q4 as Christmas gifts while decor slows. Seventh, sun and skin protection such as sun hats and kids’ rash guards, which parents treat as a need, with care around claims. Eighth, outdoor and get-together items — cornhole boards, s’mores kits, grilling accessories and printable camping games like bingo and scavenger hunts. Ninth, digital summer activity schedules and organization tools for families, moms, nannies and house managers, covering meal prep, outings, caretaker instructions, reading lists and allowances. Tenth, gardener and plant-lover items with utility — herb and plant markers, care and planting guides, pots and vases — not just plant-lover t-shirts.

Key takeaways

• Summer slowness is not inevitable — the creator says her best quarters are Q2 and Q3, depending on product mix and target customer
• Prep seasonal lines early: list bachelorette shirts in spring and build back-to-school products ahead of time, using personalization and repeat-purchase items
• Build wedding gifts backward from a $50-$200 price point and target margin (the creator suggests at least 40% gross margin) rather than pricing after choosing a product
• Favor utility and needs over frivolous items — sun protection, educational kits, schedules and gardening tools are framed as purchases parents and buyers already justify
• Use group and family occasions (bridal parties, reunions, trips) with matching shirts and add-ons to drive up average order value and listing volume

Episode details: published April 28, 2023 · 8:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: The EASIEST WAY to Get More Sales In Your Etsy Shop | Increase Etsy Sales Fast · Next: Top 1% Etsy Seller Traits (8 Things to Do) →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube