What I Would Sell on Etsy (If I Started Over in 2025)

About this video

She describes what she would sell if she started over in 2025 aiming, she says, for at least $50,000 a month in profit: personalized engraved products positioned as premium, heirloom quality for milestones and occasions. She starts with the customer — busy, affluent moms who shop premium brands, hire help, host events, and value personalization — and plans to serve her across life stages for years, beginning with baby, then expanding into weddings, birthdays, showers, anniversaries, and retirements. The mix would be about thirty core products expanded to roughly three hundred listings through repositioning, frontloaded with non-personalized loss leaders that can be batched. She targets a $200 average order value and about two and a half items per order, using size and material quality as advantages. Scaling, she says, means outsourcing packaging first at around $15,000 monthly profit, then hiring laser operators, and adding Shopify, Faire, and Amazon later.

Key takeaways

• Start with a defined premium customer, then build products for her life stages
• Personalized engraved milestone products support a high average order value
• Frontload with batchable, non-personalized loss leaders
• Reposition core products into many listings with unique keyword sets
• Outsource packaging first, then production, as profit thresholds are hit

Episode details: published January 30, 2025 · 9:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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