What's My Etsy Shop's Name | Solving YOUR Etsy Problems | Tips for New Etsy Sellers

About this video

In a Q&A with her husband Wes, the creator — who claims about seven years on Etsy, about $1.5 million in revenue and over $1 million in profit, plus selling on Amazon and Shopify — answers audience questions. On Etsy ads she recommends at most about $3/day and only at one specific point in a listing’s lifecycle, preferring about 20 minutes/day on Facebook, Pinterest and Instagram. Discounts for abandoned carts/favourited items can be tested, but she advises against sending coupon codes after purchase. Do not niche down too tightly or name a shop too specifically at the start; focus on the customer and plan for multiple niches long-term. Premium customers who value time over money may prefer a finished physical/print-on-demand version of a digital design. Friends/family can help with first sales but are not required, and she warns never to buy from yourself or have someone on the same IP address buy. Other advice: a partner can help with non-customer-facing tasks, packaging, supplies and customer-service messaging; the shop banner is prime real estate and should not waste space on a logo/shop name; update the shop announcement about monthly; do not move to Shopify until roughly $70,000-$80,000 in revenue; publish imperfect listings rather than leaving them in drafts; and be consistent and patient. She declines to share her shop name, saying sharing both strategies and exact products invites direct copying.

Key takeaways

• Limit Etsy ads to about $3/day at a specific lifecycle point, and prefer spending about 20 minutes/day driving traffic via social media instead.
• Test discounts for favourited/abandoned-cart items, but do not send post-purchase coupon codes that tell buyers they could have paid less.
• Start broad rather than over-niching: focus on a customer type, keep the shop name flexible, and allow multiple niches long-term.
• Publish listings instead of leaving imperfect ones in drafts, stay consistent, and expect the shop to be a work in progress for the first months.
• Do not consider Shopify until about $70,000-$80,000 in revenue and steady Etsy traffic that can be leveraged to your own site.

Episode details: published February 25, 2023 · 17:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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