You Should Steal This SEO Hack (RANK Higher on Etsy 2025)

About this video

The creator teaches that a common titling mistake is ordering SEO words as specific-specific-general, while customers search general-specific-specific. She demonstrates with searches she types: ‘birthday gift mom’ (not ‘mom birthday gift’), ‘blanket girl custom name’ (the shopper knows they want a blanket, girl and custom name are afterthoughts), and ‘wall hanging vase leather’ (purpose first, then vase, then leather). Sellers fall into the reverse order, she says, because they know their product’s details intimately and feature those details first. She rewrites examples: a veil titled ‘double horsehair tool veil 1 in and 2 in’ — noting mobile shoppers may only see ‘double horsehair’ — becomes wording leading with the general product, e.g. including ‘wedding veil’ and then chapel/fingertip and color specifics; a candle titled ‘Christ is king scented candle, coconut apricot wax, aromatherapy gift, home decor, church decor, religious candles’ becomes ‘jar candle Christian gift for her aromatherapy spiritual gift for a friend Christian gift under 25,’ because, she argues, the searcher is more likely typing a candle gift query than the phrase on the candle. She contrasts Etsy with eBay as different in this respect and points viewers to another of her videos for commas and long-tail keywords.

Key takeaways

• Customers search general-specific-specific on Etsy, while sellers tend to title specific-specific-general — flipping that order is the core fix.
• Lead with the main noun/purpose the shopper knows first: e.g. ‘blanket girl custom name,’ not ‘girl custom name blanket.’
• Do not lead a title with niche product details: the creator notes mobile shoppers may only see the first words, so those words must reflect the actual product.
• Rewrite titles around the likely search, e.g. start a candle listing with ‘jar candle Christian gift for her’ rather than the text printed on the candle.
• Seller product knowledge causes the mistake — specifics feel primary to the maker but are afterthoughts to the customer after the general item.

Episode details: published May 15, 2025 · 5:33 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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