Jermyn Street Ranked: Can We Agree on London's BEST Menswear Store?

About this video

The Gazette team tours Savile Row’s German Street with menswear stylist and brand consultant Chris Modo, ranking major clothing and accessory shops on a grading scale from A to F. They discuss the accessibility, heritage, and current offerings of approximately 30 brands including shirt makers, shoemakers, fragrance houses, and outfitters, comparing how these institutions have evolved and their value propositions for different customers.

Key takeaways

• The Gazette team argues that German Street functions as an accessible, browsable shopping destination for menswear, contrasting with Savile Row’s more formal, appointment-driven culture and higher barriers to entry
• The Gazette team observes that many heritage German Street brands have shifted from specialized shirt or shoe makers toward full-service outfitters, with mixed results depending on execution and brand identity
• The Gazette team emphasizes that quality menswear purchases often depend on finding the right price point and shopping strategy, noting that vintage and secondhand options can offer exceptional value for well-made shoes and clothing

Episode details: published March 14, 2025 · 89K views · 1:21:52 long. Summary written by Self Growth Videos from the episode itself. The style guidance summarized here is the Gentleman’s Gazette team’s own teaching and opinion, presented for education; product recommendations are theirs, not ours. Summaries are written by Self Growth Videos from each video itself.

← Previous: Men Stopped Wearing High-Rise Pants & Trousers: THIS is Why · Next: Men Stopped Wearing Collar Jewelry: You Won’t Guess Why →

All Gentleman’s Gazette videos · Gentleman’s Gazette profile · Gentleman’s Gazette (official site)