Why Did Men Stop Wearing Color?

About this video

The Gazette team explores the historical prominence of color in menswear and identifies eight reasons why modern men have largely abandoned it in favor of neutral tones. They discuss how color once signified wealth and status, trace its decline through industrialization and Victorian mourning culture, and examine contemporary factors like minimalism, corporate culture, and lack of knowledge about color coordination that have contributed to this shift. The team argues that incorporating color into classic menswear remains a valuable way to express personality and create versatile wardrobes.

Key takeaways

  • The Gazette team argues that color historically communicated wealth and status in menswear, with certain dyes like purple reserved for royalty and the elite through various eras
  • The team identifies eight reasons for color’s decline in modern menswear: loss of exclusivity through mass production, negative associations with flashiness, gendered color stigmas (especially pink as feminine), corporate culture influence, minimalism popularity, monochromatic trends, fast fashion overwhelm, and lack of color coordination knowledge
  • The Gazette team recommends incorporating color into accessories and garments as a way to express personality, stand out positively, create more outfit combinations from fewer pieces, and maintain a connection to classic menswear traditions

Episode details: published March 17, 2023 · 72K views · 22:23 long. Summary written by Self Growth Videos from the episode itself. The style guidance summarized here is the Gentleman’s Gazette team’s own teaching and opinion, presented for education; product recommendations are theirs, not ours. Summaries are written by Self Growth Videos from each video itself.


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