Reacting to Rose Anvil’s Common Projects TAKE DOWN Video

About this video

Sacawa reacts to and discusses a viral video by Rose Anvil that deconstructs a Common Projects Achilles Low sneaker, revealing its internal construction and material composition. Sacawa contextualizes the findings within his own experience owning three pairs, exploring what premium quality means and whether the $450 price tag is justified given the use of chrome-tanned leather, compressed materials, and other cost-saving construction choices.

Key takeaways

• Sacawa notes that Common Projects uses chrome-tanned leather rather than vegetable-tanned leather, which is cheaper and faster to produce, though he acknowledges chrome tan has legitimate applications in footwear
• Sacawa observes the shoe contains interior materials like compressed cardboard, fiber board, and foam rather than premium full-leather construction throughout, suggesting consumers pay a luxury tax for the brand name
• Sacawa argues that while the construction details are eye-opening, people purchase shoes for different reasons, and his personal three-and-a-half-year experience with Common Projects has been positive despite the material findings

Episode details: published May 14, 2020 · 134K views · 18:24 long. Summary written by Self Growth Videos from the episode itself. The style advice summarized here is Brian Sacawa’s own teaching and opinion, presented for education; product recommendations are his, not ours. Summaries are written by Self Growth Videos from each video itself.

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