10 Years of Google Presentation Advice in 10 Minutes
About this video
Jeff Su summarizes a 56-page playbook by a strategy and operations manager at Google who condensed 10 years of presentation experience into six tips across four pillars, for a total of 24 guiding principles. The video covers the top 10 tactics. Headlines should be action-led or assertive — for example, stating a $5 billion investment is needed or that a product will capture 47% of its market by 2030 — and headlines alone should still tell a coherent story if everything else is deleted. Tone can be used to influence, structure should follow the Pyramid Principle by leading with the answer, animations should generally be avoided, and slides shared afterwards should be standalone. Within slides, most slides should sell with a call to action under an 80/20 rule, complex charts should be avoided, callouts should link takeaways to data, presenters should make tradeoffs instead of including everything, and numbers should always be put in context.
Key takeaways
- Write headlines that are action-led or assertive, and stress-test the deck by checking whether the headlines alone tell a logical story
- Use tone deliberately — an optimistic headline versus a cautiously optimistic one that names a dependency like investment in custom chips frames the same data differently
- Present top-down with the Pyramid Principle: lead with the conclusion, then supporting arguments, then the data
- Avoid animations because senior leaders interrupt and you need to jump around slides quickly, and bias toward standalone slides if the deck will be circulated without you
- Follow the 80/20 rule with 80% of slides carrying a call to action, avoid complex charts beyond simple types like bar, bubble, waterfall, table, scatter and line charts, use numbered callouts for clarity, focus on the number one insight, and never present numbers in isolation
Episode details: published April 30, 2024 · 9:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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