5 LinkedIn Profile Tips that Get You Hired (backed by data)

About this video

Jeff Su bases LinkedIn advice on Sarah Johnson’s study, which he describes as a study of 4,879 studies, to replace subjective tips with data. He first shares five findings: relevant keywords should appear 9 to 10 times in a profile; 46% of respondents see the headline as most important yet only 20% of users update it; 84% read at least the first sentence of the About section and 32% always read the whole thing; 65% have reached out to a stranger because of something on their profile; and 45% of recruiters reference the Skills section, with profiles listing five or more skills receiving 17 times more views. To find keywords, he says to paste five target job descriptions into a doc and prompt ChatGPT or Gemini to list the top 10 by frequency, then place each of the top three keywords once in the headline, two to three times in About, three to five times in Experience, and once in Skills. For headlines he cites Austin Belcak’s two-part formula — keyword-filled overview plus value illustration with results — and warns against abbreviations, using only a current job title, or ‘seeking opportunities / open to work.’ He also advises learning from real profiles at target companies via an empty search filtered by author company, using Belcak’s four-part About template written in first person, and getting skills endorsed, noting a skill only counts in search with at least one endorsement.

Key takeaways

• Find keywords by analyzing five target job descriptions with ChatGPT or Gemini for frequency, then repeat each top keyword 9-10 times across headline, About, Experience and Skills.
• Use the two-part headline formula attributed to Austin Belcak: keyword-filled overview plus a value illustration with quantifiable results; avoid abbreviations, just a job title, or ‘open to work.’
• Study real profiles at target companies by doing an empty LinkedIn search, filtering posts by author company, and referencing five profiles that resonate.
• Structure the About section with a keyword-rich intro with metrics, three achievement examples, a subtly worded openness line such as ‘I get excited about opportunities where I get to do X,’ and contact info; most are 880-1,120 characters and 80% of respondents prefer first person.
• List at least five skills and get endorsements — creator notes LinkedIn’s algorithm only factors in a skill with at least one endorsement, and gives more weight to endorsements from people who list the same skill.

Episode details: published May 28, 2024 · 9:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.

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