5 MUST-DO LinkedIn Profile Tips (that pay off forever)!
About this video
Jeff Su gives five LinkedIn profile changes for working professionals, framed by the idea that job seekers, professionals, and entrepreneurs/thought leaders all shape their profiles around different goals. Tip one: use the website link LinkedIn added to the intro section — your most valuable real estate — to drive traffic to a portfolio or side business; he links his own productivity newsletter there. For professionals without a site, he suggests a free Linktree tying together social accounts, and starting to publish summaries of work concepts in your own words on a free Medium or Substack account. Tip two: don’t sell yourself short. His examples: a connection whose header still said analyst after she had been promoted to senior analyst, which undersells her to recruiters; and a connection who stacked an additional role into her headline, which confuses hiring managers — keep the core job title you want to be known for and put the extra responsibilities (the 20% projects) in the description. The Featured section counts too: feature a post you were tagged in via its link, or upload slide decks and spreadsheets you created at work through Add media. Tip three is ’two birds, one stone’: repurpose your performance-review self-writeup — lightly edited to remove internal-only information — as your LinkedIn experience content, since a good review writeup already contains what you did, the end result, and quantifiable data; set a reminder to update LinkedIn whenever a review deadline approaches. Tip four repurposes colleagues for recommendations, LinkedIn’s version of a five-star review: if your company runs peer reviews, ask your peer reviewer to paste the feedback they already wrote into a LinkedIn recommendation, so there is no extra work. Without a formal process, he cites Austin Belcak of Cultivated Culture: send a template asking for feedback on specific skills rather than a general recommendation, and use reciprocity right after a project ends (‘I learned a lot about project management from you — happy to write yours if you do the same for me’); requests can be kicked off from a connection’s profile via More > Request a Recommendation.
Key takeaways
- Put a website in your intro section (his newsletter; a free Linktree if you have no site) and start publishing work summaries on Medium or Substack.
- Keep your headline to the core, current title recruiters should know you for; move extra responsibilities into the description and use Featured for tagged posts or work artifacts.
- Repurpose each performance-review writeup as LinkedIn experience content — it already has actions, results, and quantifiable data.
- Get recommendations with zero extra work: ask peer reviewers to paste their existing feedback, or send a skill-specific template and offer reciprocity right after a project.
- Engage before you post: one thoughtful comment every Friday for a month builds the habit and visibility, since he says only 1.2% of users actively engage.
Episode details: published October 25, 2022 · 6:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
← Previous: Top 5 Productivity Tips for Work! · Next: 6 Underrated Macbook Apps for Productivity! →
All Jeff Su videos · Jeff Su profile · Jeff Su (official site)
