A Day in My Life at Google (8 years in)
About this video
Jeff Su films a day in his life as a Product Marketing Manager (PMM) at Google, eight years in, starting at 7:30 a.m. in an empty office so he can work uninterrupted and leave early. He explains the PMM structure: global PMMs work with product teams, announce features, and set targets for local markets — his example is increasing monthly active users by 20% in Singapore — while regional levels sit in between and local marketers like him do the in-market work with autonomy to choose acquisition or retention. His simplified campaign example calculates headroom first (Singapore’s population of 6 million, assuming 50% could but do not use AI tools, gives a potential 3 million Gemini users), then targets a subsegment such as students, then picks tactics ranging from a simple Gemini workshop to a complex 30-day Gemini challenge requiring PR, legal, and more budget. At lunch — free food with salad, Chinese, western/fusion, and dessert stations — he answers questions: he says he makes a little over $11,000 a month before tax, not including equity and bonus, and that Asian markets pay less than the US and Western Europe and software engineers earn more; he says he works 80-90 hour weeks including YouTube, and describes work culture in Asia as more intense on average but Google as more collaborative than the Chinese firms some colleagues joined from. His project management tip is that every project needs three documents for three audiences: project notes for the owner only, a working spreadsheet (working tricks) for the core team with timeline, action items, and resources, and briefing slides for outside stakeholders. Interviewing a candidate that afternoon, he shares that Google measures general cognitive ability, role-related knowledge, Googliness, and leadership; he advises preparing for cognitive ability with consulting-style case questions by breaking a problem down (for example, profits as revenue minus cost), using the XYZ resume structure — illustrated as increasing customer satisfaction by 22% in 3 months through a new onboarding process — and practicing with Google’s Interview Warmup tool or Gemini Live roleplay.
Key takeaways
- Distinguish the three PMM levels in his account: global sets targets and announces features, local marketers choose and run the in-market campaigns.
- Size a campaign by headroom first — population times the share not yet using the product — then narrow to a reachable subsegment before choosing tactics.
- Run every project with three documents for three audiences: notes for the owner, a working spreadsheet for the core team, and briefing slides for stakeholders.
- Prepare for Google’s general cognitive ability assessment with case-interview practice, breaking problems down step by step, such as profits into revenue minus cost.
- Write resume bullets in Google’s XYZ format — accomplished X, as measured by Y, by doing Z — and practice with Interview Warmup or Gemini Live.
Episode details: published April 22, 2025 · 11:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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