Google’s NEW Prompting Guide is Incredible!
About this video
Jeff Su breaks down five tips from Google’s guide to writing better prompts for ChatGPT and Google Gemini. He opens with Google’s finding that the most successful prompts average 21 words while most users enter fewer than nine. Tip 1, the power of three, is to ask for three variations in the initial prompt instead of using regenerate or Show other drafts — for example three slogans, three A/B test ad copy variants for a marketing manager at Spotify, or three check-in emails each built on a different value proposition: cost, ease of use, and security. Tip 2 covers multi-step workflows and chain-of-thought prompting: break a large task into sequential mini-milestones, such as outlining benefits and quantified impact, then anticipating objections, then choosing a visual format for a budget presentation, rather than asking for a generic cover letter in one shot. Tip 3 is template timesavers: ask the AI to brainstorm templates for your role first, then draft one, illustrated with a product launch called Apple Unfolded on September 30th and onboarding templates for a Spotify ads new hire. Tip 4 is top-down competitive analysis using an inverted triangle — start broad on the drone delivery industry, then narrow to strengths and weaknesses of major players, then to actionable recommendations for Wing, the Alphabet division, and finally tactical campaigns. Tip 5, for Google users, is opening a PDF from Google Drive in Google Docs to use Gemini via Help me write to summarize it and create a presentation outline, a feature he notes requires the Google One AI Premium plan.
Key takeaways
- Ask for three variations in the first prompt — different angles can reveal what a customer actually cares about, e.g. security over cost
- Break complex work into sequential prompts (chain-of-thought) instead of one long one-shot prompt to reduce errors and generic output
- Have the AI brainstorm reusable templates for your role first, then draft the most useful one to overcome mental blocks
- Do research top-down: broad industry overview first, then competitor strengths/weaknesses, then company-specific actions and tactics
- Open PDFs in Google Docs from Drive to summarize and reformat them with Gemini’s Help me write feature
Episode details: published May 14, 2024 · 9:11 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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