Top 3 Tips to STAND OUT on LinkedIn!
About this video
Jeff Su shares three advanced LinkedIn tips for people who already have the basics — a professional headshot, a more meaningful background banner, and a concise summary with targeted keywords — but want to stand out when peers are doing the same. First, use search operators to find people efficiently: for example, type product manager AND Apple, click People, and filter to second-degree connections to see who could introduce you, or use quotation marks, AND, OR and parentheses such as “Facebook” AND (“Account Manager” OR “Marketing Manager”) to cover multiple roles. Second, after a significant milestone, publish a LinkedIn post highlighting the work and tagging teammates, then feature that post on your profile. This lets recruiters and hiring managers read a fuller account than the concise bullet points in the experiences section allow, while also showing appreciation for coworkers. He cites a study by Kinsta, as described in the video, that just 1% of LinkedIn users create over 99% of the content, framing posting as an opportunity. Third, he explains how to check and fix a quietly restricted profile, a process he says a recruiter friend told him about and that he has not been through himself.
Key takeaways
- Use LinkedIn search operators AND, OR, quotation marks and parentheses, combined with the People and second-degree connection filters, to quickly find people in an exact role and company.
- Publish a LinkedIn post after a significant milestone, tag teammates who made it possible, and feature the post on your profile to expand on what experience bullet points can cover.
- Write LinkedIn experience content in first person to be more personable, unlike a resume, while keeping that section concise and using featured posts for detail.
- A sign of a restricted profile is being required to know the email address of every person you try to connect with, which he says happens when five people click ‘I don’t know this person’ after a request.
- To get unrestricted, he describes two routes shared by a recruiter friend: create a support ticket via the LinkedIn help site under account restricted, or tweet at @LinkedInHelp for assistance.
Episode details: published December 1, 2020 · 6:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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