Write an Amazing Cover Letter: 3 Golden Rules (Template included)
About this video
Su reverse-engineers a successful cover letter written by his friend Amanda, who landed offers from consulting firms and investment banks, into three rules. First, hook the reader with a genuine connection to the company: Amanda opened by challenging the idea that all Big Four entry roles are identical, backed by five career fairs and conversations with more than twenty professionals. Su explains how to earn such a hook — ask targeted informational-interview questions rather than generic day-to-day ones, and study product reviews on sites like G2 or Capterra when the role involves software — and stresses the connection must be relatable to the recruiter reading it. Second, be purposeful: every paragraph should earn its place, skipping biographical details the resume already covers and focusing achievements on what this role values, in her case deal size, project management and reliability. Third, use a clean template with generous white space, a relevant job title under your name for scanning systems, and his formatting power tip of enlarging the first letters of the header name for a distinctive but professional look.
Key takeaways
- Open with a researched, specific connection to the company to hook the reader
- Do real research: targeted coffee-chat questions and product reviews on G2 or Capterra
- Make every paragraph purposeful; do not repeat what the resume already says
- Highlight only achievements matched to what this role values most
- Use a clean template, add a job title under your name, and mind white space
Episode details: published June 15, 2021 · 7:26 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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