Write an OUTSTANDING LinkedIn Summary (with Examples)!
About this video
Jeff Su condenses an article by career coach Austin Belcak — which he says is 28,683 words — on writing an effective LinkedIn summary (the About section). There is no one-size-fits-all version: best practice differs for job seekers, working professionals, entrepreneurs and thought leaders, but a good summary should compel your target audience to reach out to you. For job seekers, the three-part template opens with your field, years of experience and the specific value you brought to other companies, ideally with metrics — his hypothetical example cites US$121 million in acquisition revenue and 78% year-on-year growth. Next come case-study bullet points: cherry-pick three examples showing your skills match the role you want, structured like resume bullets. The final section signals the opportunities you want without saying you are job-hunting, by describing the type of work that excites you. He closes with five practical tips covering length, keywords, formatting, personal interests and readability checking.
Key takeaways
- Structure a job-seeker summary in three parts: intro line with field, experience and value; three case-study bullets; and a closing section on work that excites you.
- Include metrics rather than vague claims — even students should quantify internships and extracurricular results instead of just describing duties.
- Signal the opportunities you want indirectly by describing work you love, so recruiters understand without you stating you are looking.
- Find keywords by pasting 20 target job descriptions into a word cloud generator and weaving the top five keywords into your summary.
- Keep within LinkedIn’s 2,000-character limit (the cited examples run 880 to 1,120 characters), use bold/italics and emojis sparingly, add one or two specific personal interests, and check readability with the Hemingway app.
Episode details: published August 3, 2021 · 6:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Jeff Su’s own claims, shared for education — they are not typical or guaranteed.
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