15 Holiday Etsy Trends 🎄 | Sell this now- Christmas decor, gifts, style trends

About this video

Kate Hayes presents 15 holiday Etsy trends for 2022, mostly drawn, she says, from Etsy’s Marketplace Insights report, for Q4 product ideas, photo staging and seasonal SEO. She notes two shopping phases: decor shopping starting in September and picking up in early November, then gift shopping after Thanksgiving. Decor trends include festive entertaining/hosting items, a modernized holiday palette using bright cheerful and deep jewel tones such as magenta and emerald green — which she says was Etsy’s color pick of the year for 2022 — retro kitchen/vintage items, nature themes such as dried flowers, botanicals, woodland and animals, and refined rustic tablescapes. She cites a 56% year-on-year increase in searches for ‘branch chandelier’ in the transcript. Other trends cover versatile decor usable beyond the holidays (candle holders, vases, pillows, mushrooms, stars, greenery), classic festive graphics, winter weddings (citing a 114% increase for ’emerald green bouquet’), DIY kits, small sentimental home decor gifts (citing a 336% increase for ‘modern candle’), wellness/care kits, goal/planning products for the new year, personalization, bold jewel-tone colors, glitz and glam, and matching family sets including pets. Bonus tips: optimize for recipient-interest searches such as ‘coffee lover gift,’ and price to fit filters under $30, under $50 and under $100.

Key takeaways

• Plan for two Q4 phases: holiday decor shopping from September/early November, then gift shopping after Thanksgiving
• Use modern jewel tones like magenta and emerald green instead of only traditional red and green for 2022 holiday products
• Incorporate nature, refined rustic, retro kitchen and versatile decor that can be used beyond the holiday season
• Offer gift-ready options: small home decor, wellness/care kits, planners/calendars, DIY kits and personalization
• Write SEO around recipient interests and check pricing against Etsy’s under $30, under $50 and under $100 filters

Episode details: published September 26, 2022 · 13:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

← Previous: 3 tactics to EXPLODE YOUR ETSY SALES. · Next: Are you missing THESE crucial parts of your Etsy shop? (8 hacks for optimizing your Etsy shop) →

All Kate Hayes videos · Kate Hayes profile · Kate Hayes on YouTube