3 REASONS NOT TO START AN ETSY SHOP ❌

About this video

Kate Hayes, presenting herself as a six-figure Etsy seller of eight years, rebuts the three reasons she hears most for not starting an Etsy shop. On saturation, she argues competition is proof of demand and would be a red flag if absent; the fix is to niche down from a broad term like ‘mug’ toward something specific like ‘funny mom mug,’ and to validate ideas with product research. She demonstrates Sales Samurai’s Chrome extension, which shows estimated monthly search volume and competition for related keyword phrases so sellers can spot high-volume, lower-competition phrases for titles, tags, and descriptions. On having no startup budget, she points out the only upfront cost is the 20-cent listing fee, and digital or print-on-demand products cost nothing to create or fulfill until a sale comes in; sellers can then reinvest profits, as she did when she moved from outsourcing wooden inserts to buying a smaller laser machine, later a larger one, and eventually a second shop selling leather jewelry. On having no special skills, she notes free YouTube tutorials and paid courses can teach most crafts, and resources like Creative Fabrica, Placeit, and Canva mean digital designers do not have to start from scratch.

Key takeaways

• Treat heavy competition in a niche as evidence of demand, then niche down to a specific style or audience instead of ranking for broad terms.
• Use Sales Samurai’s extension to compare search volume against competition and find keyword phrases worth targeting in titles, tags, and descriptions.
• A shop can start for the 20-cent listing fee using digital products or print on demand, which require no inventory or upfront production cost.
• Reinvest early profits into equipment and growth, following her path from outsourced parts to owning laser machines and opening a second shop.
• Lack of formal skill is not a blocker: free tutorials, courses, and asset libraries like Creative Fabrica and Placeit can fill the gap.

Episode details: published July 25, 2023 · 12:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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