3 Things You're NOT Doing on Etsy that You SHOULD BE | How to Make Money on Etsy 2024

About this video

Hayes covers three common mistakes Etsy sellers make. First, not researching photography styles before shooting: what makes a main listing photo clickable varies by product type and niche — flat lay, lifestyle/staged shots, product alone, model photos (close or far), or bundle/option shots each perform differently for different audiences. She advises searching your keyword phrase on Etsy, studying the first-page and ‘popular now’/bestseller listings for a recurring photo pattern, using all 10 listing photo slots for variety, sourcing mockups from Placeit or Creative Market if needed, and borrowing props, backgrounds, or friends as models. Second, skipping listing attributes: although optional, attributes act as additional SEO tags beyond the title and the 13 tags, and they determine whether a listing appears when shoppers filter (e.g. by color) — fill out every relevant attribute such as color, material, or hardware, but don’t select irrelevant ones. Third, having no marketing plan: because the Etsy algorithm weighs sales volume heavily and won’t surface new listings before they have sales, sellers must drive external traffic from the start. Her three routes: pick one platform (Facebook, Instagram, or Pinterest) and build a community there, start an email list from day one, and collaborate with two or three influencers, ideally in exchange for free product or a small payment.

Key takeaways

• Research your niche’s best-selling listings to copy the main-photo style that actually gets clicks
• Use all 10 photo slots, but optimize the first photo for the niche’s proven pattern
• Fill out every relevant listing attribute — they act as extra SEO tags and power shopper filters
• Etsy visibility follows sales volume, so new shops must drive outside traffic to get traction
• Start with one social platform or Pinterest, an email list from day one, and 2-3 influencer collaborations

Episode details: published February 3, 2022 · 8:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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