3 Ways to INCREASE TRAFFIC to your Etsy shop 📈 (how to get found + make sales)

About this video

Kate Hayes, who says she has sold on Etsy for 9 years and built a multiple six-figure shop, shares her ‘Discovery Trifecta’ for driving traffic from outside Etsy until organic momentum builds. First, content marketing: pick one external platform where your target customer already spends time, then mix ‘give’ content (entertaining, educational, aspirational or behind-the-scenes value) with ‘ask’ content (product launches, discounts, sales and list invites), post on a sustainable consistent cadence, learn that platform’s algorithm, and engage proactively rather than posting and leaving. Second, email marketing, which she calls more reliable than social media because you own the list and are not dependent on an algorithm. Build it with an email provider, a free opt-in or lead magnet, a simple landing page, and automated delivery and welcome emails; she demonstrates EverBee Email, notes Etsy’s new policy no longer sharing customer emails directly with integrations, and highlights voluntary subscriber pages, templates, pulling products from your shop, and Share and Save links. Third, relationship marketing: collaborate with complementary sellers of similar size through giveaways, feature swaps or content collaborations, and pitch influencers for free product or paid features, showing clearly what is in it for them and their audience.

Key takeaways

• Drive initial traffic externally so early sales can build organic Etsy momentum
• Pick one content platform matched to your target customer and mix give content with ask content consistently
• Build an email list you own using a free opt-in, landing page and automated welcome emails
• Use voluntary opt-ins to stay compliant after Etsy stopped sharing customer emails directly with integrations
• Collaborate with complementary sellers and influencers to borrow trust and tap existing audiences

Episode details: published February 13, 2024 · 23:01 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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