4 THINGS you need to know before selling on Etsy! 🎯 (Etsy Shop for Beginners)

About this video

Kate Hayes gives beginners four things to do before opening an Etsy shop, drawn from what she wishes she had known. First, establish the business itself - branding, logo, domain and professional identity - rather than jumping straight to listings; this segment is sponsored by Taylor Brands, an AI-powered service she shows for creating a logo and getting assets such as a domain, business cards, website, trademark or LLC, with plans she says start at 3.99 a month. Second, validate the product idea for Etsy specifically using Sale Samurai’s Chrome extension to check monthly search volume and competition for keyword phrases, looking for demand and related ideas you can break through with a high-quality listing. Third, plan the ‘one-two punch’ of SEO and photography: SEO (titles, tags and keyword phrases) gets a listing shown in search, while clear, appealing photos get the click. Fourth, make a marketing plan before launch, because Etsy’s algorithm favours listings with sales volume, so you need initial momentum from one other platform you already know, such as Facebook, Instagram, Pinterest or an email list.

Key takeaways

• Establish your business and branding before opening the shop so the shop looks professional and trustworthy from the start
• Validate the product idea on Etsy specifically with a tool like Sale Samurai, checking search volume and competition for related keyword phrases
• Treat SEO and photography as a pair: SEO gets the listing into search results, photography earns the click-through
• Plan marketing before launch because Etsy’s algorithm works heavily on sales volume, so early sales momentum is needed to reach its organic audience
• Focus initial marketing on one platform you are already comfortable with, such as Facebook, Instagram, Pinterest or email, rather than trying everything

Episode details: published November 26, 2021 · 9:20 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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