5 Digital Product Design Trends that are SKYROCKETING in 2025 🚀

About this video

Kate Hayes presents five digital product design trends she believes have the most profit potential. First, daring fonts: blackletter/Gothic typography, hybrid fonts blending serif, sans-serif and script styles, and organic wavy, bubbly or liquefied typefaces. Second, grunge textures — gritty textures paired with low-contrast colors and black-and-white photography — which she demonstrates in the Kittl editor (transcribed as ‘KD’), layering textures over backgrounds and photos, adjusting opacity, using the clip-content feature to apply texture only to text, and using grunge fonts and elements. Third, Art Deco, with geometric shapes and a sophisticated, Great Gatsby-like aesthetic, used across social posts, templates, marketing and web design. Fourth, mascot characters: playful, abstract, flat-color illustrations rather than detailed human figures, conveying approachability. Fifth, Swiss grid layouts: minimalist, orderly rows and columns with sans-serif fonts, clean photography and limited colors, mainly black and white with accents — the opposite of maximalism and brutalism.

Key takeaways

• Daring fonts are trending in three forms: blackletter/Gothic, hybrid fonts mixing serif, sans-serif and script, and organic wavy/bubbly/liquefied typefaces
• Apply grunge textures to backgrounds, photos and text — lower opacity for subtlety and use clip content to texture only the text itself
• Art Deco uses geometric shapes for a sophisticated, Great Gatsby-style look across social media, templates, marketing materials and websites
• Mascot characters use playful, abstract, flat-color illustrations instead of detailed human figures to feel approachable and inclusive
• Swiss grid layouts are minimalist and structured — orderly rows/columns, sans-serif fonts, clean photography and mostly black-and-white with accent colors

Episode details: published June 11, 2024 · 9:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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