5 Steps to Grow FAST on Etsy | Etsy Seller Secrets to Increase Etsy Sales NOW

About this video

Kate Hayes sets out five steps to grow an Etsy shop, stressing there is no overnight fix. Step one is analysis of SEO — titles, tags and keywords — using Sale Samurai, where she searches ‘mom shirt’ and explains wanting high Etsy search volume with low competition, favouring long-tail phrases, and inspecting top listings’ details to see what optimised listings do; she cites Sale Samurai at $9.99 a month or $99.99 a year after a free 3-day trial, disclosing she is an affiliate. Step two is photos: shoot with natural light near a window or door (or a light box for small items), a clean non-distracting background and a shot type suited to the niche such as flat lay, lifestyle or mockup, using a phone or a camera, then always edit — brighten, adjust contrast, remove backgrounds or retouch — using tools she names including Photoshop, Lightroom, Canva and AutoRetouch. Step three is keeping up: do a bi-weekly check of your niche via Etsy’s Trending Now page, Sale Samurai’s competition tracker (tracking rival shops and keyword competitor counts and average prices day by day) and its holiday calendar for the US, UK and Germany to time seasonal launches. Step four is promotion: drive external traffic from one social platform to start, run local-community deals redeemed through Etsy so sales register on the listing, and build an email list from the start with a lead magnet delivered via a landing page, recommending ConvertKit. Step five is doubling down: analyse your own best sellers, reproduce what works with variations and extra customisation, and promote those listings harder.

Key takeaways

• Analyse SEO before anything else: target long-tail keywords with high search volume and low competition, and study the details of top-ranking listings
• Shoot product photos in natural light on a clean background, then always edit them — brightness, contrast, background removal or retouching
• Keep up bi-weekly with Etsy’s Trending Now page, competitor shops and keyword data, and a holiday calendar to time seasonal products
• Drive external traffic from one social platform first, use local deals redeemed through Etsy, and build an email list with a lead magnet because you do not own Etsy or social platforms
• Double down on your own best sellers by creating similar listings with a twist, adding customisation options and promoting proven listings more

Episode details: published September 1, 2021 · 20:50 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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