7 tactics to EXPLODE Etsy sales in 2024 💥 | How to sell on Etsy the RIGHT WAY in 2024

About this video

Kate Hayes shares seven tactics to grow a profitable Etsy shop in the new year. First, position yourself as the specialist: niche down to one product category and offer variations within it so shoppers see you as expert and trustworthy, branching out or opening a second shop later if desired. Second, level up photos by studying bestseller listings in your niche, investing in items such as backboards, surface boards, lighting kits, or props (a smartphone camera is generally fine, she says), adding lifestyle and multi-angle images, and using portrait mode or a low aperture for a blurred background. Third, increase your knowledge of Etsy strategy rather than guessing and hoping; she promotes her free one-hour masterclass at Etsy masterclass.com, in which she says she teaches how she built her six-figure Etsy business. Fourth, work on the shop consistently, accepting early sacrifice of time and small expenses. Fifth, use strategic SEO: research keyword phrases, for example with Sales Samurai, and apply them in the title, tags, description, categories, and attributes so the algorithm can rank the listing. Sixth, do not rely on Etsy search alone at first: because sales volume is a major ranking factor among the seven ranking factors she mentions, drive external traffic from social media, blogs, podcasts, collaborations, or media features until organic ranking builds. Seventh, add customization and variation options (size, color, pattern, material, font, and similar) whenever possible, since Etsy shoppers value personalization.

Key takeaways

• Niche down to one product category and position yourself as the specialist instead of selling many random items in one shop
• Study bestseller product photos in your niche and invest in boards, lighting, and props; use portrait mode or low aperture for blurred backgrounds
• Learn Etsy strategy deliberately rather than guessing; she offers a free one-hour masterclass at Etsy masterclass.com
• Use researched keywords in the title, tags, description, categories, and attributes to help the algorithm rank listings
• Drive external traffic early because sales volume helps listings rank, and add customization/variation options whenever possible

Episode details: published December 20, 2022 · 12:56 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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