7 UNSATURATED Digital Products to sell on Etsy in 2025 💰

About this video

Kate Hayes shares seven digital product categories she says are highly searched but relatively unsaturated on Etsy, backing each with EverBee search-volume and competition figures. (1) Instagram highlight covers: about 45,527 monthly searches against over 20,000 competing listings, but niching down to ‘boho Instagram highlight covers’ keeps over 18,000 searches while dropping competition to 3,639; she cites a 9-month-old listing with 548 sales and over $400/month estimated revenue. (2) Planning-system templates: ‘Asana template’ has about 43,700 searches with competition of only 22, ‘Airtable template’ about 25,800 searches with competition of 56, and ‘Notion template’ about 4,217 searches with competition around 1,523; a 6-month-old Notion planner listing she shows has over 2,000 sales and $674/month estimated revenue. (3) Topic-specific checklists: ‘moving checklist’ has over 66,000 searches and just over 3,000 competition, ‘camping checklist’ over 26,000 searches and 1,980 competition; she suggests bundling themed checklists to raise price. (4) How-to guides and planners: ‘meal prep guide’ about 20,446 searches and roughly 1,000 competition, ‘workout plan’ over 30,000 searches and 7,973 competition; a 10-month-old weekly meal planner listing has over 1,000 sales and $917/month. (5) Resume templates: over 504,000 monthly searches overall, but the sub-niche ‘actor resume template’ has about 41,864 searches and only 345 competition; she advises bundling multiple file formats (Google Docs, Word, Canva, Pages) and cites a 7-month-old resume bundle with 849 sales and $2,670/month. (6) Downloadable recipes: ‘churros recipe’ over 28,000 searches with competition of 64, ‘stuffing recipe’ over 12,000 with 102, and DIY ‘candle recipe’ over 27,000 with 935; a chicken recipe bundle has over 2,300 sales in 11 months. (7) Faceless stock videos: over 30,000 searches and 1,972 competition, delivered as MP4 bundles via Google Drive, optionally with master resale rights. She also promotes her free 45-minute Digital Product Powerhouse masterclass and EverBee’s product analytics for research.

Key takeaways

• Start with a broad high-search category, then sub-niche it (e.g., boho Instagram highlight covers) to keep search volume while sharply cutting competition
• Planning-system templates show huge market gaps per her EverBee data: ‘Asana template’ ~43,700 searches vs. competition of 22, and ‘Airtable template’ ~25,800 searches vs. 56
• Resume templates are saturated broadly (504,000+ searches) but sub-niches like ‘actor resume template’ (~41,864 searches, 345 competition) are wide open; bundle multiple editable formats
• Bundling raises price and profit per sale: themed checklist bundles, multi-format resume bundles, and recipe bundles all outperform single items in her examples
• Faceless stock video bundles for Reels/TikTok b-roll are an emerging low-competition category (~30,000 searches, 1,972 competition), optionally sold with master resale rights

Episode details: published July 2, 2024 · 15:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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