Are you missing THESE crucial parts of your Etsy shop? (8 hacks for optimizing your Etsy shop)

About this video

Hayes gives eight hacks for optimizing the Etsy shop page itself, arguing sellers waste valuable real estate like the shop announcement and about section. Hack one: build an email list from day one — she says email marketing has a higher ROI than social media — by offering a lead magnet (a discount code or free PDF), hosting it on a landing page, and linking to it in the announcement, about section, listing descriptions and photo-slot graphics; she notes buyers must opt in, since you cannot legally market to past purchasers’ addresses, and suggests Mailchimp (free) or ConvertKit. Hack two: use keywords in listing descriptions, because she says Etsy now scans titles, tags and descriptions for SEO; weave phrases in naturally rather than keyword-stuffing, using a research tool like Sale Samurai — she shows ‘gift for mom’ at over 26,000 searches per month as an example. Hack three: link to your other products at the end of each listing description to keep shoppers browsing and signal importance to the algorithm. Hack four: use a real, up-close photo of yourself as the profile picture, not a logo. Hack five: fill the announcement and about section with links to social accounts, an email signup, or a second shop. Hack six: add a listing video to every listing (one shop-wide behind-the-scenes video can be reused). Hack seven: use text graphics in the 10 photo slots to show variations, deals and lead magnets. Hack eight: fill the featured items section with four best listings and rotate them seasonally.

Key takeaways

• Build an email list via a lead magnet and landing page linked from your announcement, about section, descriptions and photo graphics; buyers must opt in — you cannot legally market to past purchasers’ emails.
• Etsy now scans listing descriptions for keywords, per Hayes, so weave researched keyword phrases naturally into descriptions as well as titles and tags; she cites ‘gift for mom’ at over 26,000 searches/month via Sale Samurai.
• Cross-link your other listings at the end of each description to keep shoppers in your shop longer and signal listing importance to the algorithm.
• Use a real personal photo (not a logo) as your shop profile picture, and fill the announcement and about section with social, signup and second-shop links instead of leaving them blank.
• Add a reusable shop video and text graphics to listings’ 10 photo slots, and keep all four featured-item spots filled with best sellers, rotated seasonally.

Episode details: published October 11, 2022 · 18:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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