DO THIS to BREAK THROUGH a saturated market on Etsy 💪 | Etsy Shop for Beginners | Etsy 2023

About this video

Kate Hayes shares her ‘dynamic duo’ strategy for breaking through a saturated Etsy market, assuming SEO and photography basics are already in place. Pillar one is ‘product is king’: sell a quality product that is in demand specifically on Etsy, which she describes as geared to handmade, vintage and digital items, including print-on-demand with unique designs. As an illustration using Sales Samurai, she says ’leaf blower’ had only a few monthly searches on Etsy while ’leather journal’ had 3,500. To find what is trending within a niche, search a main keyword on Etsy, look at first- and second-page results with ‘Popular now’ or ‘Bestseller’ badges, and note repeated colors, fonts, patterns, sizes or other elements for inspiration without copying. Then add a unique selling point — a creative element competitors do not have, such as the first seller who added a sign to a front door wreath. She lists top-selling categories including craft supplies, wedding essentials, home decor, jewelry, paper/party supplies, clothing, vintage, spa/beauty and digital planners, stickers, templates and printables. Pillar two is ‘incentive is queen’: offer a strong, time-limited incentive to gain initial traction and momentum with Etsy’s algorithm. She urges hefty discounts such as 50% off or a buy-one-get-one style deal rather than 10%, even breaking even if margins allow, and shows setting up sales and coupons under Etsy’s Marketing > Sales and discounts, including using 50% off with a minimum quantity of two to approximate BOGO.

Key takeaways

• Product is king: the product must be quality, in demand, and suited to Etsy’s handmade, vintage and digital marketplace
• Study Etsy search results with Popular now/Bestseller badges to spot repeated trending elements, taking inspiration without copying
• Add a unique selling point that makes the listing recognizably different from similar competitors
• Incentive is queen: use a generous, time-limited sale or coupon to create urgency and gain early traction and algorithm momentum
• On Etsy, approximate buy-one-get-one with 50% off and a minimum quantity of two, set via Marketing > Sales and discounts

Episode details: published March 3, 2022 · 14:47 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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