Etsy 101- Elements of an Etsy Listing (Step by step Etsy listing tutorial)

About this video

Video three in the Etsy 101 series walks through every element of an Etsy listing from both the seller backend in Shop Manager and the shopper’s front-facing view. Kate covers the 10 photo slots and using varied photos, the listing video that appears second after the thumbnail, has no sound, and has a 100 megabyte max file size with 1080P or higher suggested. For listing details she explains physical versus digital type, the title’s 140 character maximum and filling it with highly searched keyword phrases separated by a line or comma, and using Sales Samurai keyword research - for example its estimate that ’leather journal’ is searched 26,153 times per month, alongside competition and related phrases. She then covers who/what/when made it, category attributes that act as extra tags, automatic versus manual renewal for the 20 cent listing fee, a description whose first few sentences must hook the shopper before the ’learn more’ click, production partners, shop sections, using all 13 tags closely matching title phrases, materials, pricing and quantity, variations, personalization instructions, shipping profiles and returns. For digital listings she contrasts instant download, where up to five files can be uploaded for automatic delivery, with made-to-order, where files are created after purchase and uploaded to the order.

Key takeaways

• Use as many of the 10 photo slots as possible with varied angles, lifestyle, model and text images, plus a silent listing video if you can
• Fill the 140-character title with researched keyword phrases and weave the same phrases naturally into the description and all 13 tags
• Fill in as many category attributes and materials as apply - they act as additional tags and help with filtered searches
• Open the description with a conversational hook solving the shopper’s problem; details on size and materials come later
• Digital type changes delivery: instant downloads auto-deliver up to five uploaded files, made-to-order files are uploaded to the order after creation

Episode details: published February 14, 2023 · 25:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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