Etsy 101: Ranking high in the search results 📈 (Etsy Ranking Strategy + Algorithm Explained)

About this video

Part of the Etsy 101 series, explaining how the Etsy algorithm ranks listings and how sellers can optimize organically instead of relying on paid ads. Hayes says shoppers rarely look past the second page of search results, so ranking on the first or second page matters. The algorithm works in two phases: query matching, where it scans a listing’s title, tags, categories, attributes, and description for keywords matching the shopper’s search, and ranking, where eligible listings are ordered by seven factors. Those factors are: relevancy (exact wording match to the query beats a near match), listing quality score (conversion rate from view to sale; new listings start neutral), recency (new or renewed listings get a small temporary boost, but Hayes warns renewing constantly is not a strategy on its own), customer and market experience score (the shop’s overall score, helped by five-star reviews and a completed about and policy section, and hurt by open cases or intellectual property strikes), shipping (priority for shops offering the free shipping guarantee on orders over $35), translations and language (keep titles and tags in the language the shop was set up in), and shoppers’ habits (context-specific ranking, so results differ per shopper based on their search and purchase history). She recommends doing keyword research with an Etsy-specific tool to find highly searched phrases.

Key takeaways

• Shoppers rarely look past page two, so aim to rank on the first or second page of results
• Query matching scans five listing areas: title, tags, categories, attributes, and description
• Relevancy rewards exact wording matches to what the shopper typed into search
• Listing quality score rises with conversion rate; new listings start with a neutral score
• Boost the shop score with five-star reviews and completed about/policy sections; avoid open cases and IP strikes

Episode details: published February 28, 2023 · 11:49 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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