Etsy 101: Types of FEES $ // ETSY FEES EXPLAINED

About this video

In this Etsy 101 episode, Hayes explains Etsy fees so beginners can price to cover them, stressing not all fees apply to every seller — some are optional or location-based. Listing fee: 20 cents per new or renewed listing, no fee for edits; listings are active for four months by default, and automatic renewal on a sale restarts that period and charges 20 cents again. Transaction fee: 6.5% at time of filming, applied to the listing price plus any shipping and gift-wrap charges, deducted automatically; for US and Canada sellers it does not apply to sales tax collected separately. Payment processing fee: applies to shops using Etsy Payments (which offers PayPal, cards, Google Pay, Apple Pay and local currency); for US sellers it is 3% plus 25 cents per transaction, varying by country of the shop’s bank account. Shipping fees: only if buying labels through Etsy (USPS and FedEx for US sellers), requiring PayPal or Etsy Payments. Etsy Ads: optional, seller sets a daily budget and pays per click, not per impression, and can toggle listings on/off. Offsite Ads: charged only when a sale results within 30 days of clicking an offsite ad on partners like Google, Facebook or Instagram — 15% for shops under $10,000 in sales in the previous 365 days, with an opt-out option, or 12% for shops at/over that threshold, where participation is mandatory. Subscriptions: Etsy Plus $10/month and Pattern $15/month. Location-based: regulatory operating fee and a 2.5% currency conversion fee when listing currency differs from the payment account currency.

Key takeaways

  • Listing fee is 20 cents per publish/renewal, listings last four months, and editing is free
  • Transaction fee is 6.5% on price plus shipping and gift wrap; US payment processing adds 3% plus 25 cents per Etsy Payments transaction
  • Etsy Ads are optional and pay-per-click with a seller-set daily budget; Offsite Ads are charged only on sales attributed within 30 days of an offsite click
  • Offsite Ads rate depends on sales: 15% under $10,000 in the previous 365 days (opt-out available) vs 12% at/over $10,000 (mandatory)
  • Optional upgrades: Etsy Plus $10/month (including 15 listing credits and $5 in ads credits) and Pattern $15/month for your own website; plus location-based regulatory and 2.5% currency conversion fees

Episode details: published February 7, 2023 · 14:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.


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