Etsy 101- What makes up an Etsy shop? 🤔 (Etsy shop elements and how to set them up)

About this video

In this Etsy 101 walkthrough, Kate Hayes explains an Etsy shop as a whole, contrasting what a shopper sees on the storefront with where a seller edits each element in Shop Manager. At the top are the banner, shop icon, shop name, and the one-line shop title that should state clearly what is sold, plus the seller’s name and photo and any Star Seller badge. Below that, the shop announcement is presented as a place for links to another shop or an email list, social handles, and current sales or discounts. She shows Settings > Info & Appearance for the title, icon, order receipt banner, announcement, and automatic messages to buyers, including a separate message for digital downloads, and notes the shop name can be changed there but advises against frequent changes because it undermines brand awareness. Featured items are chosen by starring listings, with appearance varying for standard Etsy versus Etsy Plus, and shop sections — created while editing listings — let buyers filter, for example to Christmas items only. Reviews require no setup. The About section, edited under About Your Shop, covers members and bios, the shop story with headline, video, photos and captions, and social links, while Policy Settings covers returns and exchanges, cancellations, privacy (with a sample policy Etsy provides), and Etsy’s fixed policies on delivery estimates and customs taxes. She closes by urging cohesive branding across banner, icon and photos, regularly updating the announcement, keeping sections clear, and fully completing the About and policies sections, which she says also gives a search ranking boost. She promotes a free 60-minute masterclass on her five-pillar formula, which she claims she used to bring her own shop to six figures.

Key takeaways

• Set banner, icon, one-line shop title, announcement, and buyer messages in Shop Manager under Settings > Info & Appearance, and avoid frequently changing the shop name.
• Use the announcement for email-list or other-shop links, social handles, and current sales, and update it regularly so seasonal or sale information does not go stale.
• Star listings to place them in Featured Items, and create clear shop sections during listing creation so buyers can filter instead of scrolling endlessly.
• Complete the About section — members, story headline, video/photos, and social links — to build a personal connection with shoppers.
• Fill out all policies for returns, cancellations, and privacy, and complete both About and policies fully because, per the creator, doing so boosts Etsy search ranking.

Episode details: published February 21, 2023 · 12:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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