ETSY SEO 2023 | Etsy SEO tips and strategy to get SALES

About this video

Kate Hayes, who says she owns two Etsy shops including one started in 2015 that is in the top 1% of Etsy shops, explains Etsy SEO as search engine optimization — the algorithm Etsy uses to match a shopper’s search to listings. She says shoppers typically do two searches, a broad one then a narrower one, and sellers need to be found on the second, more specific search where a purchase is likely, which requires long-tail keywords. Etsy SEO works in two phases: query matching, where Etsy scans tags, titles, categories and attributes for a match, and ranking, where it orders matched listings. She lists seven ranking factors: relevancy (exact phrase match ranks higher), listing quality score based on conversion, recency (new listings get only a small temporary boost for a few hours to a few days, so constantly renewing is not a useful strategy), customer and market experience score (reviews, About section and shop policies), shipping (she says buyers are 50% more likely to complete a purchase with free shipping, and Etsy favors U.S. free-shipping listings), translations/language consistency, and shopper habits/context-specific ranking. She advises not judging ranking from your own searches, but using Etsy analytics. Two description tips: put keyword phrases in the first line of the description, and add inbound links to your other listings.

Key takeaways

• Fill all 13 tags per listing, plus title, categories and applicable attributes, to give Etsy the most information for query matching
• Aim for exact, long-tail keyword phrases in tags and title — e.g. ‘candle for mom’ over a broader phrase — because relevancy is the first ranking factor
• Ranking also depends on listing quality/conversion, shop experience score from reviews and completed policies/About, and free shipping, which she says makes buyers 50% more likely to buy
• Do not rely on recency: new listings get only a small boost lasting hours to a few days, and constantly renewing or listing daily is not an effective SEO strategy
• Use Etsy analytics rather than your own search results (which are skewed by shopper-habits ranking) and repeat keywords in the description’s first line plus link to your other listings

Episode details: published October 19, 2020 · 17:07 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Kate Hayes’s own claims, shared for education — they are not typical or guaranteed.

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